The quality of the presentation and the efficiency of the shopping cart used are two great factors that can and will affect annual, monthly, and daily revenues of mom businesses. If you want to increase your bottom line, then you have to pay attention not only to what you sell but also your shopping cart—the site where you sell at and the ecommerce solution you use.
Best Shopping Carts to Use
So, what are the best shopping carts and systems to use?
- Etsy—this is a marketplace highlighting handmade and vintage items. If you are into any kinds of crafts or if you’re selling art and craft supplies, then this will be a great place to set up shop. Etsy hosts. Easy to set-up. You are competing with other shops though so I suggest this as a starting point or a marketing tool.
- Shopify—if you want to start an online store without the headache of your own Web site then this is a good solution. This is also a good solution if you want your store autonomous from other shops. Shopify is continuously getting recognition, being a host to more than 25,000 online retailers including Pixar, Evernote, Epic Meal Time, and General Electric. Shopify hosts.
- TabJuice—this should be your top shopping cart choice if you want to be more social and start selling on Facebook using customized storefronts that regular eCommerce solutions offer.
- osCommerce—this is an open source (i.e., free) shopping cart continuously being developed through sponsorship from the community and corporate partners such as PayPal, HostGator, and Amazon Payments. You host. You deal with headaches. Great SEO though.
- Amazon—tagged as the largest online retailer in the world, Amazon.com is a great place to start selling any of your real and virtual products, thanks to its continuously growing popularity and massive follower and customer base.
- BigCommerce—if you’re looking not only for a shopping cart but also a business partner for web development and affiliate marketing business, then you might consider this option.
- eBay—eBay is not just the largest and most popular auction site; it is also a place where you can sell items at fixed prices. While Etsy is considered to be a boutique marketplace, ebay is considered to be a garage sale marketplace. It’s harder to sell your items at a premium price on ebay.
Choose any of the above based on your needs, preferences, and skills, and use them wisely to boost the mom businesses you have.
We will look at other facets of shopping carts in the next posts, and tomorrow, we will have a deeper look a specific shopping cart from the above list. Make sure you sign up for the daily e-mails, so you don’t miss them!