There are a lot of things to learn when it comes to photography and product photos for stay at home mom businesses. I’ve taken lessons before, but it seems that I’m able to learn more in the wealth of resources I’ve found online. One that particularly caught my attention and I want to share with you all are the common mistakes people commit when taking product photos. If you have just started selling or are wondering why you’re not raking in bundles of cash, then it might be because of these reasons.
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Taking pictures can really be a lot of fun, regardless if we’re doing it for personal purposes or for our stay at home mom businesses. That is until we find our pictures looking too bright or tinted. It’s good if only a few of the pictures ended up that way, but if, after a long photography session, the results remain the same, then you know you have to do something. After all, if the photos are product photos, they can dampen your bottom line. For me, that’s certainly a big no-no.
The great thing is that there’s a simple solution for this too-bright-and-ugly-to-use-photo dilemma. What is it? White Balance!
Understanding White Balance
Before I try to show how to use and play with White Balance, let me first talk about what it actually is. Basically, White Balance is a feature in cameras, mostly digital, that allows for the accurate representation of colors in photos. Proper White Balance adjustment enables photos to have more realistic colors, regardless of the light source’s temperature.
In that sense, White Balance is somehow created to mimic how our eyes function. That is to say, our eyes adjust based on the lights surrounding us and the object we are looking at. Due to this reason, a white paper remains white in our eyes unless the light source becomes excessively strong. White Balance, therefore, helps adjusting light temperatures and amounts. By utilizing White Balance, you can avoid or eliminate the blue, orange, or, sometimes, green cast in your photos.
Most people don’t realize that you can adjust white balance in both your camera and Camera Raw afterward for one amazing product photo. Let’s go over both.
Have you ever tried shopping online or making orders simply based on the brochures you have? If yes, then what are your criteria for choosing which product to buy? Me? Well, I have to say it’s the product photos that first catch my eye. After all, as I mentioned in my previous posts, great product presentation can make the customers and prospects buy a product, even if they haven’t tried it before.
One thing you have to keep in mind, though, is that product photos don’t just come out great by themselves. Rather, you need to spend time, effort, and, sometimes, money to make your photos look professional, desirable, and enjoyable. If you’ve just started your stay at home mom business and are looking for ways to easily sell your products, then these creative product photography techniques will surely help!
If you’re planning on stocking or selling your own products for your stay at home mom business, then you’ll need a make shift photo studio. Sometimes make shift studios are even better than expensive purchased ones because they have textures that customers tend to love.
After searching online for what seemed like an eternity for a good background for my products, I decided to create my own. I saw an awesome idea on turning a cutting board into a photo backdrop for a tabletop studio so I thought I would give it a go. It turned out better than I thought and it was super easy to make. So here are the details on what I used.