6 Tips to Start Building Strong Business Relationships

by Renae Christine —  — 2 Comments

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6 tips to start building strong business relationships.

Learn how to make your business successful with the help of strong business relationships. XOXO Nikol. 

Watch the video to know more about strong business relationships.


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No business becomes great and successful without building strong business relationships. When it comes to the competition we have to make friends, work together and help each other out.

Thinking you can do it all alone and that the competition is the enemy will push you just that little bit closer towards failure.

What’s been stopping you? Do these ‘new encounters’ make you uncomfortable, maybe you’ve never had to do this before and you don’t know where to start.

Are you reluctant because you’re nervous, shy or fear rejection like I used to. Or are you to ignorant to realise you need to build strong business relationships and it’s not you and your business against the world!

If you’ve been reluctant up until now, read my 6 tips to start building strong business relationships you can start today.

1.      Friendly Approach

Little obvious? Yes, I knowbut buildingstrong business relationshipsbegins with a friendly approach. What I mean by a ‘friendly approach’ is not coming across to rigid and formal. But more like a new friend who you want to know more about.

My business is online so for me to engage with newassociates its important my personality shines through. And although I’m very professional I don’t want to sound like a lawyer or bank manager.

You have to find the balance between business and friendship whist remaining professional.

The Problem– You make the mistake of treating business relationships like you’ve working for a top law firm.  I made this early mistake and all my emails would start with “Dear Sirs or Madam” and included unnatural long sentences that sounded like this…

“I thoroughly enjoyed your website and have taken the opportunity to further spread the ‘word’ by engaging in the action of sharing via all major social networking communications”

What was I thinking!?

Instead I should have said…

“Hi there, how are you? I really enjoyed your website and it’s given me a lot to think about. I especially enjoyed the part about xxx. I will definitely be sharing. Thanks Naomi”

Action Take Away– When making new contact witha businessassociates,just relax. Don’t pretend you’re contacting a lifetime old friend, because that’s too relaxed! Write as though you’re contacting a new friend who you don’t speak to very often.

This way you’re reminded to be polite, friendly and you’re come across as natural.

Use words like “hey or hi” instead of “Dear”. Open up and be honest. If you’ve found something they’ve written particularly useful, tell them.

We all like to be complimented; just don’t go over the top with the praise.

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2.      Be Useful and Helpful

Be knowledgeable and helpful when you can. Don’t bombard your new business associate with every single tip or piece of advice you can think of. But if you’ve seen a new app or read a great book they could benefit from,tell them.

The Problem – You’re so desperate to be liked you constantly contact your new business associate with rubbish pointlessinformation. Chances are they will have already received lots spam and cold calls from other people who are trying to make sales.

If you’reconstantly bombarding them with lots of unless information they will become suspicious.

Action Take Away- When trying to build new business relationships think about this example…

You know your friend is looking for new ‘brown leather boots’. If you saw a pairyou thought they would like and was reasonable priced, you would let them know.

But what you wouldn’t do is inform them single time you saw boots that were brown.

  • Brown ankle boots
  • Brown knee-high leather boots
  • Brown shoe boots
  • Brown snow boots

It would get annoying and silly. Eventually your friend wouldn’t take your opinion seriously and ignore your messages.

When making contact explain to your business associate whywhat you are telling them is useful and if you have used it yourself.

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3.      Always Respond

How would you feel if you sent a text or an email but the person never responded? What would you think? How would you feel?



Unsure where you stand?

Business is no different. The foundation of any relationship is regular contact and keeping the lines of communication open. If you’re going on holiday, make important business associates aware your contact will be limited.

The Problem – Yourespond at your convenience only and assume your contact knows what’s happening in your life. By the time you respond you realise months has gone by.

Action Take Away Everyone’s business is different. Some business owners can respond in hours or a few days and some can only manage once a week.Decide on a deadline period that you can respond and stick to it.

Can you response with 24 hours? Every 3 days? Once a week? My personal deadline is 48 hours (2 days).

4.      Little But Often

Don’t only make contact when you want or need something?

The problem–You only make contact when it will benefit you.

Action Take Away If a business associates is launching a new product, why not wish them luck? If they tweet out a question, can you answer it? If they write a really good post/article why not add a comment to it?

When you are making contact remember to be a useful resource and not just a “hi, how are things going?”

5.      If You Disagree, Be Constructive

Disagreeing with what a person has written or spoken about adds a different perspective to the discussion. It creates conversation and leaves room for a healthy debate to take place.

If you do disagree with what someone has said ensure it’s useful, valuable and you explain your reason behind your thinking. If possible provide an alternative.

Never disagree for the sake of disagreeing or createunnecessary arguments.

The Problem– People want to be noticed or they are extremely opinionated and have no idea how to deliver a diplomatic, useful criticism. It ends up coming across as rude and immature.

Action Take Away –Aim to be useful, valuable and knowledgeable. Your positive criticism should be of benefit to others. This way it doesn’t matter if you agree or disagree because you’ll be providing information others canuse.

6.      Don’t Engage in Arguments

It can be tempting and seem the only option, but engaging in an argument with business associates will only make you look unprofessional. To resistant an argument and still deliver your point of view across is a skill to be mastered and has to be practiced. Your anger will affect the point of view you’re trying explain and even if you’re right your outburst will make your point invalid.

The Problem – You aren’t used to being challenged or never learntself-control. When faced with another person’s anger our fight or flight response kicks in, rather than rational thinking.

Action Take Away–Look at your triggers. Do you get annoyed when you’re ignoredor dismissed? Do you get angry if you don’t get your own way? Or do you feel angry most of the time?

Look at your environment where you’re most angry. Are you normally in the car? At the end of you day?

Find two techniques that defuse your temper quickly and practice these at every opportunity.

One great method is the 10 second rule. Which works by counting to ten whenever you feel every angry.

A personal method I use, not just for when I’m angry but to quiet my mind. Is to find a quiet area and take three long deep breaths. This distresses me instantly and works even better in fresh, cool air.

Building new relationships can make you anxious and you procrastinate from fear of rejection. But your business needs this to grow and be successful. The best way to get over this is to make a start today and keep communicating.

We love your comments and shares besties 🙂




Naomi left her 9-5 job after creating a successful online business at home. She is mother to two boys and the owner of StartBizQuitJob.com. Start Biz, Quit Job shares the best advice for your business start-up. It’s a hand holding service to walk you through the process of 9-5 bored employee to full-time successful mompreneur.