Taking pictures can really be a lot of fun, regardless if we’re doing it for personal purposes or for our stay at home mom businesses. That is until we find our pictures looking too bright or tinted. It’s good if only a few of the pictures ended up that way, but if, after a long photography session, the results remain the same, then you know you have to do something. After all, if the photos are product photos, they can dampen your bottom line. For me, that’s certainly a big no-no.
The great thing is that there’s a simple solution for this too-bright-and-ugly-to-use-photo dilemma. What is it? White Balance!
Understanding White Balance
Before I try to show how to use and play with White Balance, let me first talk about what it actually is. Basically, White Balance is a feature in cameras, mostly digital, that allows for the accurate representation of colors in photos. Proper White Balance adjustment enables photos to have more realistic colors, regardless of the light source’s temperature.
In that sense, White Balance is somehow created to mimic how our eyes function. That is to say, our eyes adjust based on the lights surrounding us and the object we are looking at. Due to this reason, a white paper remains white in our eyes unless the light source becomes excessively strong. White Balance, therefore, helps adjusting light temperatures and amounts. By utilizing White Balance, you can avoid or eliminate the blue, orange, or, sometimes, green cast in your photos.
Most people don’t realize that you can adjust white balance in both your camera and Camera Raw afterward for one amazing product photo. Let’s go over both.