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When you work from home (or even in an office), your job can get tedious and you can lose inspiration.
Keeping interest in your work is important if you actually want to keep your business.
I find that atmosphere is key in staying focused on your job and keeping the spark going. Here’s a few ways to keep interest in your job just by changing the atmosphere:
1) Leave your house. Working from home isn’t technically limited to your “home.” You can work in coffee shops, libraries, and even parks have WiFi now (is that a bad thing?). It may seem counterintuitive to place yourself in a location where you know you’ll be distracted by other people, but sometimes those distractions will help you gain interest in your job again. For example, if your job is content based marketing, you can find inspiration for your project or post in the people who are around you.
2) Having an office that you designate as “just for work” is a good way to not mix your home life with your work life. This will eliminate distractions that could cause you to lose interest. For example, don’t work in your bedroom, because you associate sleeping with that room. If you have kids, make sure they know not to go in this room when you’re working. You can take breaks and play with them, but your office is “your office” – where you should only be doing work and not have distractions. This is especially important if you make things for sites like Etsy – you don’t want to have your concentration broken in the middle of working on something, or the product won’t be as good.
3) Reorganize the room you work in. If you already have an office or a room designated for work, sometimes you need to change it up to get interest again. This could be as simple as just cleaning up your desk and makings sure things are in the right place, or you can go all out and redo the room completely. If you have a big spending budget, you can go online to sites like Homeclick and buy new furniture or lighting. If you have a more restrictive budget, you could just go to a thrift store and find yourself a “new” chair or lamp that will add a new vibe to your room.
These are just a couple of ideas – there’s plenty of other ways to keep your job interesting. What do you do when you find yourself losing interest in your job?
We’re in a time where corporate America is no longer the attractive option that it once was.
College graduates are met with increasingly bleak and unattractive options when it comes to the job market, and many of them are opting to either go back to school or start their own business instead of trying to force their way into a larger company.
This is also changing the way that we look at income and business in this country, causing many people to opt for owning their own business as opposed to jumping on board with a large company.
While the route of starting your own business is a difficult and risky one, the reward is high and there’s plenty of potential to go along with the attractive prospects of being your own boss.
The rule is still the same: If you work hard and put in the time, then your business will grow and you will (eventually) see success and a sustainable income.
It’s really the classic and traditional way of providing for your family, because this is the way it used to be for everyone. There weren’t any big companies to count on; instead, you simply developed a trade and made a living out of it.
If that’s how things are beginning to look like again, we should be teaching our kids how to do the same thing, when the risk is lower and their potential is at its highest.
Why start a business young?
Starting a business at a young age might seem premature; however, as long as you keep it in perspective, it actually poses several benefits. It’s not to say you should go out, get a loan and buy office space, but you should identify interests in your kids, particularly during their teen years, and help them cultivate those interests into a career.
For example, let’s say you have a daughter who’s interested in making her own homemade candy. If you can show her how to direct that talent and interest into selling candy to gift shops or to individuals as gifts or treats, she could have a robust business by the time she’s 18 or 19. At that point, the need for college might not even be there, and that’s not a bad thing.
Picking your Business and/or Product
You’ll need to be careful to allow their interests to drive what it is that you are encouraging them to do, therefore, picking a business or product should be directly related to something they’re passionate about. As the parent, you’re only there for advice, support and for help in all the areas they know nothing about, such as overhead, pricing and similar issues.
Going back to the candy example, your assistance in picking out things like candy containers, decorative items and recipes, would be crucial to helping to develop the product and settle on a cost and presentation model for particular items.
Marketing and Strategy
Once your child is onboard and you’ve found a product or business idea that they’re intrigued by, you can help them develop a marketing strategy that could consist of any of the following mediums:
All these marketing mediums have low or zero overhead, so they’re a great way to get the word out over time about your kid’s business.
Building a Client Base
Once you’re able to do some marketing, you’ll have plenty of time to start focusing on helping your child build their client base. If you’re already established as a reputable person in your community, you can allow your child to piggyback off of your success and benefit from the people you might already know.
Just make sure not to take more of the reigns than your child is willing to give, and don’t feel like you have to push them too hard.
The great thing about helping your child to start this during their teen years is that they’ll have that additional time to get work, build a client base and develop their business before they reach adulthood.
It’s the way to go in 2013, and probably for many years to come.
Marcela De Vivo is a freelance writer and mother of three in the Los Angeles area. Although her children are not quite old enough to start a home business, she plans to encourage them so they can be as successful as she is with her own business, Gryffin Media.
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Benefits Of Adding A Personal Touch On Your Products’ Packaging
New businesses have more difficult struggles to overcome than that of most businesses, especially financially. For the first few years, there will be hardly any money coming in (and that’s if you’re really lucky). With that being said, many new businesses often question as to why they should take on the extra expense of adding a personal touch to the packaging of their products.
It may seem like throwing money away on a frivolous cost. Perhaps, you may be thinking, the money could be better served being saved towards the company’s future. Surprisingly, you’d be wrong.
In reality, the additional cost of enhancing your packaging with your business’s personality can actually end up helping you much more in the long run.
Everybody Loves a Repeat Customer Gaining new customers in a new company is a huge hurdle that you are going to need to overcome. You need to not only need to convince your new, potential customers that your product is worth buy, but you also need to make sure that they remember your product and come back to do business with you again.
By adding personal touches to your product’s packaging, you illustrate to your customers that they aren’t faceless wallets to you. That extra something special can be enough to make customers feel like they matter and their business is appreciated.
Put Your Own Spin on a Common Product
Unless the products your business is selling are the most innovative on the market, it is likely that you’ll have a significant amount of competition. If your competition has been in business longer, they have a leg up on you in terms of customers.
When a customer has multiple options, they’ll either go for convenience or to the most recognizable company. As a new business, you can’t afford to lose possible customers to go to another, similar business.
You need to stand above the competition with packaging that will make your product memorable. There are hundreds of ways you can turn normal packaging material into something unforgettable.
Brand Your Company
When people remember the name of a company or instantly recognize a logo, they are more likely to be repeat customers. That’s called branding. Even if a customer likes your product, they might not be able to remember your company name. Nobody wants to lose a customer that had a positive experience.
Companies that become well-known are a result of positive branding, but you don’t have to be a million-dollar business with a huge advertising team in order to afford to brand your small business. With customized printing for your packaging, you can become a memorable company, well on its way to mega success.
Reuse Becomes Free Advertising
Think about all the times you reused that old shopping bag. It was used as a gift bag or makeshift lunch box. If that bag or box was branded with a company logo, then it was instant free advertising. Your personalized packaging can do the same thing. If the packaging is special enough, your customers might keep it, allowing it to serve as a constant reminder of the quality of your product.
Overall, it is worth it to put a little extra money into making a name for your business. It will just require a bit of creativity and effort on your part. Marcela De Vivo is a freelance writer and online marketing professional from Southern California. As the founder of Gryffin Media (http://www.gryffin.co/) she’s worked with countless business and enjoys sharing her knowledge on how businesses can improve their image.