Benefits Of Adding A Personal Touch On Your Products’ Packaging
New businesses have more difficult struggles to overcome than that of most businesses, especially financially. For the first few years, there will be hardly any money coming in (and that’s if you’re really lucky). With that being said, many new businesses often question as to why they should take on the extra expense of adding a personal touch to the packaging of their products.
It may seem like throwing money away on a frivolous cost. Perhaps, you may be thinking, the money could be better served being saved towards the company’s future. Surprisingly, you’d be wrong.
In reality, the additional cost of enhancing your packaging with your business’s personality can actually end up helping you much more in the long run.
Everybody Loves a Repeat Customer Gaining new customers in a new company is a huge hurdle that you are going to need to overcome. You need to not only need to convince your new, potential customers that your product is worth buy, but you also need to make sure that they remember your product and come back to do business with you again.
By adding personal touches to your product’s packaging, you illustrate to your customers that they aren’t faceless wallets to you. That extra something special can be enough to make customers feel like they matter and their business is appreciated.
Put Your Own Spin on a Common Product
Unless the products your business is selling are the most innovative on the market, it is likely that you’ll have a significant amount of competition. If your competition has been in business longer, they have a leg up on you in terms of customers.
When a customer has multiple options, they’ll either go for convenience or to the most recognizable company. As a new business, you can’t afford to lose possible customers to go to another, similar business.
You need to stand above the competition with packaging that will make your product memorable. There are hundreds of ways you can turn normal packaging material into something unforgettable.
Brand Your Company
When people remember the name of a company or instantly recognize a logo, they are more likely to be repeat customers. That’s called branding. Even if a customer likes your product, they might not be able to remember your company name. Nobody wants to lose a customer that had a positive experience.
Companies that become well-known are a result of positive branding, but you don’t have to be a million-dollar business with a huge advertising team in order to afford to brand your small business. With customized printing for your packaging, you can become a memorable company, well on its way to mega success.
Reuse Becomes Free Advertising
Think about all the times you reused that old shopping bag. It was used as a gift bag or makeshift lunch box. If that bag or box was branded with a company logo, then it was instant free advertising. Your personalized packaging can do the same thing. If the packaging is special enough, your customers might keep it, allowing it to serve as a constant reminder of the quality of your product.
Overall, it is worth it to put a little extra money into making a name for your business. It will just require a bit of creativity and effort on your part. Marcela De Vivo is a freelance writer and online marketing professional from Southern California. As the founder of Gryffin Media (http://www.gryffin.co/) she’s worked with countless business and enjoys sharing her knowledge on how businesses can improve their image.